Search engine optimization is here to stay, and it will continue to grow. You know how long this game has been going on, and it really has been like a war between online marketers, businesses and Google/Bing/Yahoo. Google's main concern is to provide the best results for their visitors, and that is their product - relevant search results. The best approach if you are relatively new to it all is to really get the basics down cold. So if you are http://howto-do-seo.com/ new and raring to go, then have a seat and enjoy the following discussion.
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You will run into problems if you have significant amounts, or perhaps any, Flash on your site; this applies to SEO efforts. If you have it then you will have to work a lot harder for your ranking effort. Search engine spiders cannot read Flash, and therefore pages that are built in it don't rank well, so it's better to stick to the plain old HTML page that is readable. Generally speaking, there is really no absolute need for it unless you have Flash movies, but then there are other formats.
Do not get upset if you totally screw-up something, we all have done that in some form. You do not ever want to spin your wheels, so if you cannot figure out what happened, then get help.
It is all part of the learning process, and there is a curve to all things in online marketing. The faster you learn and apply from your mistakes, the easier it will be for you to better your position in the search engines.
Of course you want to add a sitemap whether you have a static HTML site or of course a blog. You do want you pages to be in the right categories in the engines, and that is what the sitemap is really for. Blogs are very easy to work with since just about everything has a plugin for it. There is an outside chance that you could not get totally indexed without a sitemap. This is one of those things that cannot be overlooked, ever. Do not ignore the building blocks of SEO because you need to have that knowledge. The approach is simple in that you learn what to do, and then you take the right action to get it done. Doing this the right way means you will need to have some patience while things are happening in the background. Do not back away from reading and learning because that is where you gain the information and techniques you need.
